Retail friends, you’ve done it. You’ve survived Black Friday, Small Business Saturday & Cyber Monday. Now we’re in that final stretch of the busiest season and it can be easy to let your marketing fall to the side. Here’s a few content ideas to help you show off all the amazing things you’ve curated for holiday gifting!
Staff Picks
Ask your staff to pick a small list of items they’d like to receive this holiday season and film a short video of them talking about what they’ve chosen. This should include a short bit about why they’ve chosen each thing and what they love about it. Your audience loves getting to know the people behind the shops they love and content like this shows off your people and your products.
Gift Guides
Choose a theme or a dollar amount or a specific person and curate a gift guide. You can use still product photos and set them to music in a slideshow to make a reel, film yourself wrapping up a gift as you talk about the items, or use still photos in a carousel post. Link products where possible, or better yet make a shoppable blog post on your website to coordinate.
Year in Review
It’s a great time to recap your year and there’s so many great ways to do this. Have you filmed a lot of try on videos to show off new clothing? Set clips of those to music to create a reel. Do you have video clips of events at your business throughout the year? Those make great clips for reels too. Has your business done a lot of charitable events? It’s a great time to thank your community for supporting you and outline how much money you raised, what organizations you were able to support, etc. This is a fun time to look at your data for things like number of classes or workshops you held, blog posts you’ve written, or any other fun metric you can share.
Shop Tours
These are one of my favorite easy ways to show off lots of things, your shop in it’s holiday best, highlight new products, talk about what’s flying off the shelves this year. You can make these a weekly occurrence in Stories and take your audience on a video tour of what’s new in your shop or make a reel.
Need more content ideas or want some help making your ideas a reality? Book a strategy session for one on one help or reach out to discuss more ways we can work together to level up your social media!
